Effective Date: June 12, 2026
This Privacy Policy describes the types of information gathered by Ground Floor Energy, Inc. (“Ground Floor”, “us” or “we”) in the process of providing https://www.groundfloor.energy/ (the “Site”), and the data, services, information, tools, functionality, updates and similar materials (collectively, the “Service”), how we use the information, with whom the information may be shared, what choices are available to you regarding collection, use and distribution of information, and our efforts to protect the information you provide to us through the Service.
By using the Service, you hereby consent to allow us to process information in accordance with this Privacy Policy. Please also refer to our Terms of Service, available at https://groundfloor.energy/terms-of-service/, which are incorporated as if fully recited herein. Terms defined in the Terms of Service that are not defined herein shall have the same definition as in the Terms of Service.
This policy is subject to change. If our information retention or usage practices change, we will let you know by posting the Privacy Policy changes on the Service and/or otherwise making you aware of the changes. Your continued use of the Service following our notice of changes to this Privacy Policy (or other form of legal acceptance) means you accept such changes. Please refer to the “Effective Date” above to see when this Policy was last updated.
Regardless of where our servers are located, your personal data may be processed by us in the United States, where data protection and privacy regulations may or may not be to the same level of protection as in other parts of the world. BY VISITING THE SITE AND USING THE SERVICE, YOU UNEQUIVOCALLY AND UNAMBIGUOUSLY CONSENT TO THE COLLECTION AND PROCESSING IN THE UNITED STATES OF ANY INFORMATION COLLECTED OR OBTAINED BY US THROUGH VOLUNTARY SUBMISSIONS, AND, TO THE EXTENT POSSIBLE, THAT U.S. LAW GOVERNS ANY SUCH COLLECTION AND PROCESSING.
This Privacy Policy may be subject to the provisions of the EU General Data Protection Regulation (“EU GDPR”), the UK General Data Protection Regulation (“UK-GDPR”, and together with the EU GDPR, the “GDPR”), and other applicable privacy laws. Under the GDPR, Ground Floor is a data “Controller”. If you are an individual who resides in the United Kingdom, the European Union, or Switzerland (collectively, and for the purposes of this Privacy Policy, the “EEA”), you are a “Data Subject” with certain protected privacy rights concerning your “Personal Data.” We will take commercially reasonable steps to maintain compliance with GDPR. Your Personal Data, combined with any other information that may identify you as a person, may be referred to in this Privacy Policy as Personally Identifiable Information (collectively, “PII”).
We do. Under the GDPR, Ground Floor is what is known as a “Controller” of the Personal Data that you provide us with. We collect information from you on the Service, and we are responsible for protection of your information.
A. Personal Information. We collect certain personal information about you, which may be supplied when you register for the Service, when you create or update an account, when you use the Service, when you request services, and otherwise when you submit such information. The types of personal information we collect and save include:
You may also provide us with information when you interact with us through email, submit a review or a post on, or through other use of, the Service. We may retain such information to provide you with services, and you agree that we may share this information as needed with other users in order to resolve any issues that may arise between you and another user of the Service.
The Service may access the internet or use your mobile data plan in order to use certain features of the Service.
B. Non-personal Information. Non-personal information is non-personally identifiable or anonymous information about you, including but not limited to browser information, the pages accessed most frequently, how pages and features are used, time spent on a page, search terms entered, and similar non-personal data.
Automatically tracking Internet Protocol (IP) addresses is one method of automatically collecting information about your activities online and information volunteered by you. An IP address is a number that is automatically assigned to your device whenever you surf the internet. Further, the Service may utilize web beacons, pixel tags, third-party cookies, embedded links, and other commonly used information-gathering tools.
If non-personal information is paired to any of your PII, we will treat the non-personal information as if it were also PII.
Part of the purpose of the Service is to share materials you make available. Anything you publicly post will not be considered personal information.
C. Aggregate Information. We may also collect anonymous, non-identifying and aggregate information, the date and time of any request you make, your language preference, pages you visit, the referring website, the website you go to immediately after visiting our Site, and the domain name of your Internet service provider.
We accept and gather information in an effort to provide the Service to you. We need to collect your personal information so that we can respond to your requests for information or to be added to our email lists, to enforce our Terms of Service, and otherwise provide the Service. We collect aggregate information to help us better design the Service. We also collect log information for monitoring purposes to help us to diagnose problems with our servers, administer the Service, calculate usage levels, and otherwise provide services to you.
A. We use the personal information you provide for the purposes for which you have submitted it, including:
B. We may use anonymous information that we collect to improve the design and content of our Service, and to enable us to personalize your internet experience. We also may use this information in the aggregate to analyze how our Site is used, as well as to offer you programs or services. We may use any anonymous, aggregate information, which may include or be based on your information, without restriction.
We will not share your personal information except: (a) for the purposes for which you provided it; (b) with your consent; (c) as may be required by law or as we think necessary to protect our organization or others from injury (e.g., in response to a court order or subpoena, in response to a law enforcement agency request, or when we believe that someone is causing, or is about to cause, injury to or interference with the rights or property of another); or (d) with persons or organizations with whom we contract to carry out internal operations or business activities. Upon notice to you, we may share your personal information with our business partners, such as our marketing partners and event co-hosts.
We may also share aggregate information with others, including affiliated and non-affiliated organizations.
Finally, we may transfer your PII to a third party, or an actual or potential successor-in-interest, in relation to, or in the event of, an actual or potential merger, acquisition, sale of all or substantially all of our assets, reorganization, bankruptcy, or other change of control. After such disclosure or transfer, the third party or successor-in-interest may use the information in accordance with applicable law.
After becoming a user of the Service, you may revise or edit your information through your Account, or by sending us an email to legal@goundfloor.energy. For instructions on how you can further access your personal information that we have collected, or how to correct errors in such information, please send an e-mail to legal@goundfloor.energy. We will also promptly stop using your information and remove it from our servers and database at any time upon your e-mail request to do so. To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access, making corrections, or removing your information. You may further control your information by opting-out of our: sharing it with certain third parties; and using it other than for the primary purpose for which you provided it, including you in an online directory, simply by emailing us at legal@goundfloor.energy. You may also opt-out of promotional emails via the unsubscribe link in any such promotional email.
Our Terms of Service document identifies certain third-party websites to which we may provide links, and that you may click on our Site or otherwise in our Service. This Privacy Policy is only applicable to our Service. Please check the privacy policies of these other websites to learn how they collect, use, store and share information that you may submit to them or that they collect.
If you currently reside in the EEA, the GDPR applies to your PII and you are a Data Subject. The GDPR requires that we, in our capacity as a Controller, have a legal basis to process your PII.
A. We process your PII under one or more of the following legal bases:
B. Under the GDPR, as a Data Subject you have certain rights. They are:
You can find instructions for enforcing some of these rights elsewhere in this Privacy Policy. Otherwise, if you wish to find out more about these rights, please contact our privacy officer at legal@goundfloor.energy.
We do not knowingly collect any information from any minors, and we comply with all applicable United States privacy laws including the GDPR, the USA’s Children’s Online Privacy Protection Act (“COPPA”) and associated Federal Trade Commission (“FTC”) rules for collecting personal information from minors. Please see the FTC’s website (www.ftc.gov) for more information. If you have concerns about our Site, wish to find out if your child has accessed our services, or wish to remove your child’s personal information from our servers, please contact us at legal@goundfloor.energy. Our Site will not knowingly accept personal information from anyone under 13 years old in violation of applicable laws, without consent of a parent or guardian. If we discover that a child under the age of 13 has provided PII to us, we will make efforts to delete the child’s information in accordance with COPPA. If you believe that your child under 13 has gained access to our Site without your permission, please contact us at legal@goundfloor.energy.
California law allows California residents to request information regarding our disclosures to third parties in the prior calendar year, if any, of their personally identifiable information. To make such a request, please contact us at legal@goundfloor.energy with “Request for Privacy Information” in the subject line. Please include enough detail for us to locate your file; at a minimum, your name, email, and username, if any. We will attempt to provide you with the requested information within thirty (30) days of receipt. We reserve our right not to respond to requests sent more than once in a calendar year, or requests submitted to an address other than the one posted in this notice. Please note that this law does not cover all information sharing. Our disclosure only includes information covered by the law.
If you are a Nevada resident, you have to the right to opt-out of the “sale” of your “covered information” as such terms are defined in Chapter 603A of the Nevada Revised Statutes (“Nevada Privacy Law” or “NPL”). For the avoidance of doubt, we do not “sell” your “covered information”. Nonetheless, Nevada residents may submit a request to prohibit such sales by contacting us at legal@goundfloor.energy. Additional information on the categories of personal information collected and categories of personal information shared with third parties can be found in this Privacy Policy. If you would like to tell us not to sell your information in the future, please email us at legal@goundfloor.energy with your name, postal address, telephone number, and email address with “Nevada Do Not Sell” in the subject line.
If you have any questions or suggestions regarding our Privacy Policy, please contact us via e-mail at legal@goundfloor.energy.
Copyright © Ground Floor Energy, Inc. All rights reserved. The Service is the property of Ground Floor, and is protected by United States and international copyright, trademark, and other applicable laws. This includes the content, appearance, and design of the Service, as well as the trademarks, product names, graphics, logos, service names, slogans, colors, and designs.
